# #60 Sponsorships Won't Pay Your Bills—Do This Instead with Colin Gray

Page: https://stenobird.com/podcast/podfather-6716745/60-sponsorships-won-t-pay-your-bills-do-this-instead-with-colin-gray
Text version: https://stenobird.com/podcast/podfather-6716745/60-sponsorships-won-t-pay-your-bills-do-this-instead-with-colin-gray.md
Podcast: [PodFather](https://stenobird.com/podcast/podfather-6716745)
Published: 2026-03-08T13:51:57+00:00
Episode link: https://podfatherpodcast.podbean.com/e/60-sponsorships-wont-pay-your-bills%e2%80%94do-this-instead-with-colin-gray/
Audio file: https://mcdn.podbean.com/mf/web/32vh4j25a7gftc6e/Colin_Gray-esv2-90p-bg-10p6dnoo.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podfather-6716745/episodes/60-sponsorships-won-t-pay-your-bills-do-this-instead-with-colin-gray
Duration seconds: 2866

## Resource

In this episode, I'm joined by Colin Gray from The Podcast Host and Alitu. With over 15 years in podcasting, Colin shares his journey from recording against his kitchen wall with a cheap digital camera to building one of the most comprehensive podcasting resources online.We dive deep into the realities of podcasting today—from why his cringeworthy "What is a Podcast?" video still gets 50,000 views a month (and why he can't delete it), to the truth about monetization that most gurus won't tell you.Colin breaks down why chasing sponsorships is usually the wrong move for independent podcasters, how to actually make money with small audiences, and why audio-only podcasts are still thriving despite the video hype.We also get technical—covering microphone recommendations that haven't changed in years, the rise of wireless recording gear, and how AI is making editing accessible to everyone through tools like Alitu. Join my PodFather Podcast Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.skool.com/podfather/about⁠⁠⁠⁠⁠⁠⁠⁠⁠ Start Your Own SKOOL Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our Brain Fitness SKOOL Group ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.skool.com/brainfitness/about⁠⁠⁠⁠⁠⁠⁠⁠⁠ #podcasting #Podcastmarketing #podcastingtips Join Podmatch ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinpodmatch.com/roy⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bio.link/podcaster⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ Bio of Colin Gray Colin is a podcaster, speaker, PhD and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, inclu…

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## Transcript

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