# How to Make People Care About What You’re Building with Jason Feifer

Page: https://stenobird.com/podcast/podcrash-with-matt-ebert-7321565/how-to-make-people-care-about-what-you-re-building-with-jason-feifer
Text version: https://stenobird.com/podcast/podcrash-with-matt-ebert-7321565/how-to-make-people-care-about-what-you-re-building-with-jason-feifer.md
Podcast: [PodCrash with Matt Ebert](https://stenobird.com/podcast/podcrash-with-matt-ebert-7321565)
Published: 2026-06-16T10:01:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/claritaspod.com/measure/prfx.byspotify.com/e/mgln.ai/e/796/traffic.megaphone.fm/GEMINIMEDIA7349836927.mp3
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/claritaspod.com/measure/prfx.byspotify.com/e/mgln.ai/e/796/traffic.megaphone.fm/GEMINIMEDIA7349836927.mp3
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Duration seconds: 3459

## Resource

In this episode of PodCrash, Matt Ebert sits down with Jason Feifer, editor-in-chief of Entrepreneur magazine, for a conversation about storytelling, change, personal branding, and how builders can make people care about what they are creating. Jason breaks down why every audience, customer, or listener is really asking the same question: “Is this for me?” He explains why great storytelling is not about showing off what you made, but about clearly communicating the problem you solve and the benefit people get from it. Matt and Jason also talk about why entrepreneurs think vertically, how failure can become useful data, and why treating new ideas like experiments can make it easier to adapt and move forward. They also get into Jason’s lessons from interviewing leaders like Ryan Reynolds, The Rock, Gary Vaynerchuk, and Megan Thee Stallion, plus why building a personal brand can make you less replaceable and more valuable. Want more Matt in your life? Of course you do! (https://www.instagram.com/mattebertcc/) (https://www.facebook.com/MattEbertCC) (https://twitter.com/mattebertcc/) (https://www.tiktok.com/@mattebertcc) (https://www.linkedin.com/in/matt-ebert-7169a5180/) Get paid while you learn on the job at Crash Champions: https://step.crashchampions.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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