# ‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman

Page: https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/leadership-is-an-act-of-extended-storytelling-a-conversation-with-oscar-munoz-former-united-airlines-ceo-and-chairman
Text version: https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/leadership-is-an-act-of-extended-storytelling-a-conversation-with-oscar-munoz-former-united-airlines-ceo-and-chairman.md
Podcast: [PodCatalyst: The Official Podcast of IABC](https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691)
Published: 2024-03-25T17:10:10+00:00
Episode link: https://podcasters.spotify.com/pod/show/iabc/episodes/Leadership-Is-an-Act-of-Extended-Storytelling-A-Conversation-With-Oscar-Munoz--Former-United-Airlines-CEO-and-Chairman-e2hht3k
Audio file: https://anchor.fm/s/8a428e4/podcast/play/84521524/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-2-25%2Fffbc5dcf-8bbe-02ad-7460-59f890114288.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podcatalyst-the-official-podcast-of-iabc-14691/episodes/leadership-is-an-act-of-extended-storytelling-a-conversation-with-oscar-munoz-former-united-airlines-ceo-and-chairman
Duration seconds: 1068

## Resource

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better. We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy. Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference. Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago. ++++++++++++++++++++++++++++++++++++++++++++++++ Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity. He is the author of the Wall Street Journal best-selling memoir, “ Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies ,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since…

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