# In Under 10: What’s Really Holding Communicators Back?

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Text version: https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/in-under-10-what-s-really-holding-communicators-back.md
Podcast: [PodCatalyst: The Official Podcast of IABC](https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691)
Published: 2025-09-23T18:30:52+00:00
Episode link: https://podcasters.spotify.com/pod/show/iabc/episodes/In-Under-10-Whats-Really-Holding-Communicators-Back-e38k6mu
Audio file: https://anchor.fm/s/8a428e4/podcast/play/108714142/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-23%2Fcb96b5f2-4d26-40e2-7c7d-6be039f21682.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podcatalyst-the-official-podcast-of-iabc-14691/episodes/in-under-10-what-s-really-holding-communicators-back
Duration seconds: 748

## Resource

In this episode of PodCatalyst, we bring you another “InUnder 10” conversation from the ground at IABC World Conference 2025 in Vancouver. Sia Papageorgiou, managing partner at the Centre forStrategic Communication Excellence (CSCE), joins guest host Dawn De La Torre to talk about findings from the 2025CSCE Professional Development Survey . The research reveals a clear gap between how communicators rate their own skills and how their managers see their performance. Sia explains why this disconnect happens, what it means forteams, and how to close the gap with better feedback, clearer expectations, and more effective development opportunities. She also shares free resources andhighlights core skills communicators need to sharpen now, including planning, measurement, leadership, and change communication. +++++++++++++++ Sia Papageorgiou is one of the world’s leading voices instrategic communication excellence. A globally recognized educator, consultant, and communication strategist, she has earned more than 50 awards for excellencein communication and leadership and continues to shape the future of the profession with bold thinking and practical insight. Sia is a certified Strategic Communication Management Professional (SCMP), a Fellow of the RoyalSociety for the encouragement of Arts, Manufactures and Commerce, and past Chair of the Global Communication Certification Council. She has held leadership roles as President of IABC Victoria and as a Board Director for IABCAsia-Pacific. In 2021, she was named Communicator of the Year by IABC Asia-Pacific for her outstanding contribution to the profession. In 2022, she received the prestigious IABC Rae Hamlin Award for her exemplary service in championing the Global Standard and advancing the influence of strategiccommunicatio…

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## Transcript

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