# From Promote to Protect: The Evolution of the Communicator, With Jessamyn Katz

Page: https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/from-promote-to-protect-the-evolution-of-the-communicator-with-jessamyn-katz
Text version: https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691/from-promote-to-protect-the-evolution-of-the-communicator-with-jessamyn-katz.md
Podcast: [PodCatalyst: The Official Podcast of IABC](https://stenobird.com/podcast/podcatalyst-the-official-podcast-of-iabc-14691)
Published: 2024-11-21T17:13:43+00:00
Episode link: https://podcasters.spotify.com/pod/show/iabc/episodes/From-Promote-to-Protect-The-Evolution-of-the-Communicator--With-Jessamyn-Katz-e2raijo
Audio file: https://anchor.fm/s/8a428e4/podcast/play/94767160/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-10-21%2Fc03f0a1f-30e0-77fb-bc54-bbbabd1b6563.mp3
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Duration seconds: 1591

## Resource

This episode of PodCatalyst features guest host Kamyar Naficy, chair of the IABC International Executive Board, and Jessamyn Katz, CEO of Heyman Associates, a leading executive search firm focused on communications, corporate affairs, marketing, and investor relations. Jessamyn has been with Heyman Associates for nearly two decades. Since 2019, she’s led the firm’s strategy and day-to-day operations. In January 2024, she stepped into the role of CEO. Tune in as Jessamyn touches on the trends she’s seeing in national and global executive searches. As the role of the communicator evolves, the function only grows more important. Learn about the shifts she’s seeing in strategy, managing communications through political cycles, the emergence of comms “plus” roles, skills gaps and the evolution of AI, and more. +++++++++++++++ As CEO of Heyman Associates, Jessamyn sets high standards for client work. She manages the overall success of the firm while also leading major national and global searches. After nearly a decade in New York, she built the firm’s West Coast presence and has developed close relationships across varying industries coast-to-coast and is a sought-after advisor. Jessamyn’s intellectual curiosity and passion for getting to know people allow her to lead searches to fill myriad executive-level roles in strategic communications, investor relations, marketing, and other specialties within those functions. She advises clients across sectors, with an emphasis on technology, health care, financial services, nonprofits, and higher education. She is also an active member of the Arthur W. Page Society, is on the board of the Public Affairs Council, and was named one of PRWeek’s 2020 Women to Watch. Jessamyn developed a taste for public relations while still in college…

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