# How One Podcast Strategy Eliminated Price Wars to Attract Premium Clients (with Monica Allen)

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Text version: https://stenobird.com/podcast/podcasting-secrets-6721294/how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen.md
Podcast: [Podcasting Secrets](https://stenobird.com/podcast/podcasting-secrets-6721294)
Published: 2026-07-14T16:44:00+00:00
Episode link: https://podcastingsecrets.com/podcast/how-one-podcast-strategy-eliminated-price-wars-to-attract-premium-clients-with-monica-allen
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Duration seconds: 2011

## Resource

Most small business owners do not fail because the idea was wrong. They fail because the math never worked. Monica Allen co-founded Zeus's Closet, an Atlanta-based branded apparel and embroidery business she has run for more than two decades, and launched the Become Your Own Boss podcast after watching the same pricing conversation play out at her front counter more times than she can count. In this episode of Podcasting Secrets with host Nathan Gwilliam, Monica reveals why pricing without counting every cost is one of the fastest ways a business runs out of money in the first five years, how her podcast accidentally built a coaching business she never planned for, and why owning your podcast feed and email list protects you in ways social media never will. If you are a small business owner or podcaster building something that lasts, this episode is for you. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Monica Allen: Website: https://www.monicaallen.com/ Podcast: https://www.monicaallen.com/podcast Instagram: https://www.instagram.com/becomeyourownbosspodcast/ LinkedIn: https://www.linkedin.com/in/monica-massey-allen-8a3b6612/ Apple: https://podcasts.apple.com/us/podcast/become-your-own-boss-tips-for-starting-and-growing/…

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