# Episode 262: Podcleanse

Page: https://stenobird.com/podcast/podcasting-2-0-920666/episode-262-podcleanse
Text version: https://stenobird.com/podcast/podcasting-2-0-920666/episode-262-podcleanse.md
Podcast: [Podcasting 2.0](https://stenobird.com/podcast/podcasting-2-0-920666)
Published: 2026-06-05T19:39:13+00:00
Episode link: https://www.podpage.com/podcasting-20/podcleanse/
Audio file: https://op3.dev/e/mp3s.nashownotes.com/PC20-262-2026-06-05-Final.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/podcasting-2-0-920666/episodes/episode-262-podcleanse
Duration seconds: 6703

## Resource

Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: <b>AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download"</b> — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." <b>Four exposure definitions ratified</b>. JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a Podcast Play. Ad Impression: A commercial begins playing for the user. Ad Audience: The number of users exposed to an Ad Impression. <b>They wanted to 'hasten the demand'</b> Backstory: AMP first emerged May 29 (Podnews) — same day PC20-261 aired — "to confront podcasting's measurement dilemma." <b>@dave reaction</b> Jun 4 16:12: "RE: [Podnews AMP story] More secretive, back room podcast 'industry' nonsense." <b>PNWR Jun 5 confirms the cabal-composition critique</b> — James and Sam open the show de…

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