# The Podcast Attribution Landscape: What Creators, Marketers, and Advertisers Need to Know in 2026

Page: https://stenobird.com/podcast/podcast-perspectives-6540240/the-podcast-attribution-landscape-what-creators-marketers-and-advertisers-need-to-know-in-2026
Text version: https://stenobird.com/podcast/podcast-perspectives-6540240/the-podcast-attribution-landscape-what-creators-marketers-and-advertisers-need-to-know-in-2026.md
Podcast: [Podcast Perspectives](https://stenobird.com/podcast/podcast-perspectives-6540240)
Published: 2025-12-09T08:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/51/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/traffic.megaphone.fm/TPG3964967032.mp3?updated=1765232966
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/51/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/traffic.megaphone.fm/TPG3964967032.mp3?updated=1765232966
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Duration seconds: 3671

## Resource

When Spotify shut down Chartable in late 2024, it left a void in podcast attribution technology that the industry scrambled to fill. One year later, the dust has settled—and the new landscape looks dramatically different for podcasters, marketers, and advertisers.In this powerhouse session presented by The Podglomerate, you'll hear directly from Ilana Susnow (Head of Podcast Marketing and Audience Growth for Bloomberg Podcasts), Matt Shapo (Director of Digital Audio and Video at IAB), Cameron Hendrix (co-founder and CEO of Magellan AI), and Rebecca Dalby (VP of Demand at Triton Digital).Dive deep into today's podcast attribution ecosystem and explore how platforms like Magellan.ai, Podscribe, Podtrac, Swap.fm, and Spotify's Megaphone are reshaping measurement and tracking, from pricing and capacity to actual capabilities – and limitations – of their tools. Whether you're a podcaster looking to prove ROI, a marketer looking to track success of cross-promotions, or an advertiser seeking better campaign insights, this session will give you the strategic intelligence you need to navigate the post-Chartable world.To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: listen@thepodglomerate.com– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

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