# So Everyone Has a Podcast. Should They? Bryan Barletta, Nadine Robinson, Harry Morton, and Jeff Umbro Weigh In

Page: https://stenobird.com/podcast/podcast-perspectives-6540240/so-everyone-has-a-podcast-should-they-bryan-barletta-nadine-robinson-harry-morton-and-jeff-umbro-weigh-in
Text version: https://stenobird.com/podcast/podcast-perspectives-6540240/so-everyone-has-a-podcast-should-they-bryan-barletta-nadine-robinson-harry-morton-and-jeff-umbro-weigh-in.md
Podcast: [Podcast Perspectives](https://stenobird.com/podcast/podcast-perspectives-6540240)
Published: 2026-04-07T07:00:00+00:00
Episode link: https://listen.podglomerate.com/show/podcast-perspectives/
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/51/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/traffic.megaphone.fm/TPG3343612314.mp3?updated=1775246958
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JSON: https://stenobird.com/v1/public/podcasts/podcast-perspectives-6540240/episodes/so-everyone-has-a-podcast-should-they-bryan-barletta-nadine-robinson-harry-morton-and-jeff-umbro-weigh-in
Duration seconds: 3494

## Resource

Recorded live at SXSW 2026 in Austin, TX, this third special episode of Podcast Perspectives is a high-level panel called So Everyone Has a Podcast. Should They? Our conversation includes Sounds Profitable founder Bryan Barletta, Podcast Nation co-founder Nadine Robinson, Lower Street founder Harry Morton, and Podglomerate founder and CEO Jeff Umbro. We discuss when it makes sense for people to create (own), guest (visit), or buy ads on podcasts (rent). With our live audience split 50-50 between marketers and podcasters, we also cover how to properly invest both time and money into the audio space. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives– YouTube: https://www.youtube.com/@Podglomeratepods– Email: listen@thepodglomerate.com– LinkedIn: https://www.linkedin.com/company/podglomerate– Twitter: @podglomerate– Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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