# Helping Clients with Ads and Sponsorships: How Can Podcast Editors Help?

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Text version: https://stenobird.com/podcast/podcast-editors-mastermind-1017978/helping-clients-with-ads-and-sponsorships-how-can-podcast-editors-help.md
Podcast: [Podcast Editors Mastermind](https://stenobird.com/podcast/podcast-editors-mastermind-1017978)
Published: 2025-08-06T08:00:00+00:00
Episode link: https://podcasteditorsmastermind.com/episode/helping-clients-with-ads-and-sponsorships-how-can-podcast-editors-help
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/8abd3e39-662f-417a-b259-8fd5b8efb244.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podcast-editors-mastermind-1017978/episodes/helping-clients-with-ads-and-sponsorships-how-can-podcast-editors-help
Duration seconds: 2376

## Resource

#114: Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising. Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media. Key learnings: The different types of podcast ads and which ones generate the most income How to determine if a podcast is ready for sponsorships, and what to do if it’s not Tactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn. Key moments: (00:00) Heather Osgood from True Native Media (03:45) Expectations of Podcasters Regarding Sponsorships (06:07) The Role of Podcast Editors in Monetization (10:08) Download Numbers and Sponsorship Viability (12:49) Affiliate Ads as a Starting Point (16:29) Tracking Affiliate Performance (19:51) Qualitative vs. Quantitative Metrics in Sponsorships (24:01) Managing Sponsorships and Tracking Success Resources mentioned in the show: Heather's Representative Agency: TrueNativeMedia.com Heather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/ About Heather Osgood: Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a…

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