# Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Page: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-independent-podcasters-need-more-than-downloads-with-rebecca-dalby-of-triton
Text version: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-independent-podcasters-need-more-than-downloads-with-rebecca-dalby-of-triton.md
Podcast: [PodBiz | Where's The Money In Podcasting?](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830)
Published: 2026-07-06T10:55:00+00:00
Episode link: https://shows.acast.com/podbiz-triton-rebecca-dalby
Audio file: https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6a3ec64aa3fa978237816547/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/why-independent-podcasters-need-more-than-downloads-with-rebecca-dalby-of-triton
Duration seconds: 3359

## Resource

Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Rebecca Dalby, VP of Demand at Triton Digital, about the nuances of programmatic audio and monetization. Rebecca shares her journey from fast-moving consumer goods to the podcasting industry, detailing Triton’s evolution alongside Spreaker and iHeartMedia, and how creators can build a more lucrative revenue model. As she puts it: “When it comes to real value behind programmatic transactions and making money on audio, it all comes down to relationships and the people behind it.” Here are some insightful moments within the episode: • Why human relationships drive automated programmatic transactions •How podcasters can successfully adapt a layered monetization strategy • The structural breakdown of SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms) • Transitioning from independent start-up culture to a major media acquisition • Shifting the mindset from chasing high CPMs to maximizing overall yield (RPM) •Best practices for smart testing and tracking measurable audio campaigns • Ensuring brand safety with real-time transcription and ad quality tech • The future of digital media and programmatic transactions via AI agents Rebecca Dalby is the VP of Demand at Triton Digital. With a strong background in digital media and growth strategies, she previously led the Spreaker Prime Network team before transitioning into a global role managing demand across streaming and emerging audio formats. Connect with Rebecca on LinkedIn: / rebeccadalby Learn more at Triton Digital: www.tritondigital.com Episode Chapters (01:47) Where is the Money in Podcasting? (03:10) Host-Read Ads…

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