# Building Trust at Scale in Health Podcasting with Dan Kendall

Page: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-trust-at-scale-in-health-podcasting-with-dan-kendall
Text version: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-trust-at-scale-in-health-podcasting-with-dan-kendall.md
Podcast: [PodBiz | Where's The Money In Podcasting?](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830)
Published: 2026-05-11T11:00:00+00:00
Episode link: https://shows.acast.com/podbiz-health-podcast-library-dan-kendall
Audio file: https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6a01452c45d57527153f4d58/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/building-trust-at-scale-in-health-podcasting-with-dan-kendall
Duration seconds: 3129

## Resource

How do you build a podcast business when your audience is highly specialized, deeply regulated, and incredibly difficult to reach? Dan Kendall has spent nearly a decade proving that small, focused podcast audiences can create outsized business value. As the founder of Health Podcast Library and creator of Digital Health Today, Dan built one of the earliest podcast ecosystems dedicated to healthcare innovation, medical technology, and evidence-based content. In this episode of PodBiz, Dan breaks down how healthcare podcasting evolved from a niche experiment into a trusted infrastructure layer for audience education, brand positioning, and professional discovery. He also shares why many companies still misunderstand podcasting, how he sold his first sponsorships before the industry had clear pricing models, and why trust, not scale alone, is often the most valuable currency in podcasting. “I don't think having a podcast is a binary decision anymore. It's not do I don't I? It's about what kind of podcast do I create.” In This Episode, We Cover: Why niche podcast audiences can outperform larger shows commercially How Dan monetized Digital Health Today before podcast ad standards existed The role of trust in healthcare podcasting and branded content Why healthcare companies are using podcasts as educational infrastructure The difference between owned, earned, and paid media in podcast growth Why most organizations think about podcasting incorrectly How Health Podcast Library vets credible health content What podcasting can learn from the Airbnb marketplace model The business opportunity behind highly targeted professional audiences Why podcasting is no longer a “should we?” decision for brands Episode Moments: (00:00) Why podcasting is no longer a binary decision (01:37) Wh…

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