# PodBiz | Where's The Money In Podcasting? Page: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830 Text version: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830.md RSS feed: https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020 Official site: https://shows.acast.com/podbiz Author: Norma Jean Belenky & John Kiernan Episodes: 53 ## Resource Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information. ## Machine-readable JSON: https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830 Markdown: https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830.md ## Episodes - [One Year of PodBiz: Where the Money Is in Podcasting?](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/one-year-of-podbiz-where-the-money-is-in-podcasting) — 2026-07-13T10:55:51+00:00 - [Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-independent-podcasters-need-more-than-downloads-with-rebecca-dalby-of-triton) — 2026-07-06T10:55:00+00:00 - [Why Independent Podcasters Need More Than Downloads with Liam Heffernan](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-independent-podcasters-need-more-than-downloads-with-liam-heffernan) — 2026-06-29T11:00:00+00:00 - [Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-creator-owned-media-with-stella-young-of-tiny-legends-and-this-is-tv-now) — 2026-06-22T11:00:00+00:00 - [Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/owning-the-work-n-jeri-eaton-on-building-a-creator-owned-podcast-business-after-big-tech) — 2026-06-15T11:00:00+00:00 - [The Future of Podcast Advertising in Latin America with Rodrigo Tigre](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/the-future-of-podcast-advertising-in-latin-america-with-rodrigo-tigre) — 2026-06-08T11:00:00+00:00 - [Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-a-sustainable-and-successful-podcast-membership-model-with-joe-fucigna) — 2026-06-01T10:55:00+00:00 - [Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/why-podcast-advertising-still-runs-on-predictions-not-certainty-with-sean-howard) — 2026-05-25T11:00:00+00:00 - [What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/what-podcast-metrics-actually-matter-tom-webster-on-discovery-data-the-future-of-audio) — 2026-05-18T11:00:00+00:00 - [Building Trust at Scale in Health Podcasting with Dan Kendall](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/building-trust-at-scale-in-health-podcasting-with-dan-kendall) — 2026-05-11T11:00:00+00:00 - [Owning Your Audience Is the Business Model with Michelle Jackson](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/owning-your-audience-is-the-business-model-with-michelle-jackson) — 2026-05-04T11:00:00+00:00 - [Podcast Infrastructure and Platform Economics with Brendan Monaghan](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/podcast-infrastructure-and-platform-economics-with-brendan-monaghan) — 2026-04-27T11:00:00+00:00 - [The Shift to Subscription Podcasting with Sam Sethi](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/the-shift-to-subscription-podcasting-with-sam-sethi) — 2026-04-20T11:00:00+00:00 - [The Content Funnel That Actually Converts with Chris Stone](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/the-content-funnel-that-actually-converts-with-chris-stone) — 2026-04-13T11:00:00+00:00 - [How Brands Actually Spend in Podcasting with Courtney O’Connor](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/how-brands-actually-spend-in-podcasting-with-courtney-o-connor) — 2026-04-06T11:00:00+00:00 - [Packaging, Positioning, and the “Invisible” Money in Podcasting](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/packaging-positioning-and-the-invisible-money-in-podcasting) — 2026-03-29T23:00:00+00:00 - [How HubSpot Built a Podcast Network That Actually Drives Business Value with Carly Baker](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/how-hubspot-built-a-podcast-network-that-actually-drives-business-value-with-carly-baker) — 2026-03-23T12:00:00+00:00 - [What Podcasting Can Learn From YouTube Growth with Rox Codes](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/what-podcasting-can-learn-from-youtube-growth-with-rox-codes) — 2026-03-16T12:00:00+00:00 - [Podcasting Inside the Chemical Industry: Monetizing Industry Authority](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/podcasting-inside-the-chemical-industry-monetizing-industry-authority) — 2026-03-09T12:00:00+00:00 - [It’s Difficult to Be Simple: Alberto Betella on Monetization, Emotion AI, and Building RSS.com](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/it-s-difficult-to-be-simple-alberto-betella-on-monetization-emotion-ai-and-building-rss-com) — 2026-03-02T12:00:00+00:00 - [Where the Money Meets Marketing: Podcast Audience Development with Catrin Skaperdas](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/where-the-money-meets-marketing-podcast-audience-development-with-catrin-skaperdas) — 2026-02-23T12:00:00+00:00 - [Small Buckets of Money and Big Direct Deals with Matt Cundill](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/small-buckets-of-money-and-big-direct-deals-with-matt-cundill) — 2026-02-16T12:00:00+00:00 - [Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/where-power-subscriptions-and-distribution-meet-with-patrick-hill-of-disctopia) — 2026-02-09T12:00:00+00:00 - [From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/from-indie-to-industry-how-michael-osborne-builds-partner-ready-podcasts) — 2026-02-02T12:00:00+00:00 - [Portfolio Thinking and Sustainable Monetization in Podcasting with Danielle Desir Corbett](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/portfolio-thinking-and-sustainable-monetization-in-podcasting-with-danielle-desir-corbett) — 2026-01-26T12:00:00+00:00 - [The Business of Podcasting at Scale with Colin Anderson](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/the-business-of-podcasting-at-scale-with-colin-anderson) — 2026-01-19T12:00:00+00:00 - [Breaking Out Of Walled Gardens and France's Podcasting Culture with Sarah Toporoff](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/breaking-out-of-walled-gardens-and-france-s-podcasting-culture-with-sarah-toporoff) — 2026-01-12T10:30:00+00:00 - [Distribution, Relationships, and the Real ROI of Podcasting with Greg Wasserman](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/distribution-relationships-and-the-real-roi-of-podcasting-with-greg-wasserman) — 2026-01-05T14:00:00+00:00 - [Inside Europe’s Emerging Podcast Market with Andreea Coscai](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/inside-europe-s-emerging-podcast-market-with-andreea-coscai) — 2025-12-08T11:00:00+00:00 - [Independent Creators, Monetization, and Sustainable Growth with Andrew Weiss](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/independent-creators-monetization-and-sustainable-growth-with-andrew-weiss) — 2025-12-01T11:00:00+00:00 - [How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/how-advertisers-really-see-your-podcast-veronika-taylor-on-growth-revenue-and-what-creators-miss) — 2025-11-24T11:00:00+00:00 - [Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last](https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/creative-work-real-revenue-jeff-umbro-on-what-makes-a-podcast-business-last) — 2025-11-17T11:00:00+00:00 ## Actions Episode pages expose an explicit `request_transcript` action. 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