# 143. Your Voice Is Repelling Sales and How to Clear It with Tracy Goodwin

Page: https://stenobird.com/podcast/plenty-with-kate-northrup-6618641/143-your-voice-is-repelling-sales-and-how-to-clear-it-with-tracy-goodwin
Text version: https://stenobird.com/podcast/plenty-with-kate-northrup-6618641/143-your-voice-is-repelling-sales-and-how-to-clear-it-with-tracy-goodwin.md
Podcast: [Plenty with Kate Northrup](https://stenobird.com/podcast/plenty-with-kate-northrup-6618641)
Published: 2026-01-27T07:00:00+00:00
Episode link: https://share.transistor.fm/s/347f095e
Audio file: https://media.transistor.fm/347f095e/ab743488.mp3
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JSON: https://stenobird.com/v1/public/podcasts/plenty-with-kate-northrup-6618641/episodes/143-your-voice-is-repelling-sales-and-how-to-clear-it-with-tracy-goodwin
Duration seconds: 3896

## Resource

What if the reason your message isn’t landing - or your sales feel harder than they should - isn’t your strategy… but the sound of your voice? In this episode of Plenty , I sit down with the one-and-only Tracy Goodwin, founder of Captivate the Room , whose work completely changed how I understand communication, connection, and conversion. Tracy doesn’t teach “speaking tips.” She hears voices - literally - and she can identify microscopic sounds in your voice that can quietly repel trust, resonance, and income. According to her decades of research, those tiny sounds can cost you anywhere from 30–90% of your impact and revenue. In our conversation, we explore how the voice carries our nervous system history, our unhealed patterns, and the unconscious strategies we learned early in life to stay safe. Tracy breaks down the seven layers of the voice, including what she calls “voice masks” - the subtle ways we try to prove ourselves, sound professional, be liked, or avoid judgment. These masks don’t make us safer. They make us harder to trust. And then - very vulnerably - I let Tracy read my voice live on the podcast. What unfolds is part masterclass, part nervous-system truth telling, and part real-time healing. Tracy pinpoints where I’m working too hard to be understood, where old achievement patterns still leak into my tone, and why my true vocal superpower is actually fun, passion, and dimensionality - not over-precision or proving. Yes, I cry. And yes, it’s worth listening all the way through. We also talk about: Why people decide whether they trust you in under 3 seconds Why trust alone doesn’t lead to buying - connection does How mimicking other leaders damages retention and resonance Why your body - not your script - creates magnetic communication How clearing your v…

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## Transcript

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