# Irma-pigen har stadig overhånden

Page: https://stenobird.com/podcast/pilestr-de-3640781/irma-pigen-har-stadig-overh-nden
Text version: https://stenobird.com/podcast/pilestr-de-3640781/irma-pigen-har-stadig-overh-nden.md
Podcast: [Pilestræde](https://stenobird.com/podcast/pilestr-de-3640781)
Published: 2026-04-27T03:00:00+00:00
Episode link: https://omny.fm/shows/pilestraede-berlingskes-nyhedspodcast/irma-pigen-har-stadig-overh-nden
Audio file: https://traffic.omny.fm/d/clips/1283f5f4-2508-4981-a99f-acb500e64dcf/efbb3059-460a-4fec-859d-ad2e00f0ecb2/37483c0b-b0bf-4ca7-afc1-b43600c0a15c/audio.mp3?utm_source=Podcast&in_playlist=3f9a927d-2ab4-411b-b435-ad2e00f0ecbc
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JSON: https://stenobird.com/v1/public/podcasts/pilestr-de-3640781/episodes/irma-pigen-har-stadig-overh-nden
Duration seconds: 1489

## Resource

Den ikoniske Irma-pige bliver stadig sat på stribevis af varer i Coop-butikkerne.  Men forbindelsen til det hedengangne supermarkeds produkter er tæt på forsvundet, viser Berlingskes research.  Eksperter kalder det på grænsen til snyd, mens Coop selv mener, at sortimentet ikke skal være et »museum«. Hvorfor er Irma-pigen stadig et godt brand?  Gæster: Tobias Lind Larsen og Lasse Friis, journalister på Berlingske Business samt gastronomiredaktør Søren Jacobsen Damm.  Vært: Julie Lindhardt Høimark See omnystudio.com/listener for privacy information.

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## Transcript

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