# The Power of Partnership: Co-Branding for Independent Pharmacy Growth  | Cardinal Health™ Counter Talk™ Podcast

Page: https://stenobird.com/podcast/pharmacy-podcast-network-945715/the-power-of-partnership-co-branding-for-independent-pharmacy-growth-cardinal-health-counter-talk-podcast
Text version: https://stenobird.com/podcast/pharmacy-podcast-network-945715/the-power-of-partnership-co-branding-for-independent-pharmacy-growth-cardinal-health-counter-talk-podcast.md
Podcast: [Pharmacy Podcast Network](https://stenobird.com/podcast/pharmacy-podcast-network-945715)
Published: 2026-05-06T12:20:43+00:00
Episode link: https://pharmacypodcastnetwork.podbean.com/e/the-power-of-partnership-co-branding-for-independent-pharmacy-growth-cardinal-health%e2%84%a2-counter-talk%e2%84%a2-podcast/
Audio file: https://mcdn.podbean.com/mf/web/mm6irhc49w7a386a/CardinalHealth_MSI.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pharmacy-podcast-network-945715/episodes/the-power-of-partnership-co-branding-for-independent-pharmacy-growth-cardinal-health-counter-talk-podcast
Duration seconds: 2142

## Resource

On this episode of the Cardinal Health™ Counter Talk™ Podcast, host Jason Callori explores the benefits of co-branding your pharmacy with the Medicine Shoppe International, Inc. (MSI) franchise. The episode features Tony Ibrahim, a multi-store owner with the Medicine Shoppe® Pharmacy network, and Lance Mindt, a MSI Franchise Business Consultant. Tony and Lance discuss how pharmacies can benefit from co-branding their stores while maintaining their local brand identity through the co-branding model. Learn how independent pharmacies can preserve their local identity, streamline operations and foster growth while gaining the support and expertise of a national franchise. Click here to learn more about co-branding.

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## Transcript

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