# Saving the Planet One Drink at a Time: The Story of Totoniks

Page: https://stenobird.com/podcast/pet-business-disruptors-6976684/saving-the-planet-one-drink-at-a-time-the-story-of-totoniks
Text version: https://stenobird.com/podcast/pet-business-disruptors-6976684/saving-the-planet-one-drink-at-a-time-the-story-of-totoniks.md
Podcast: [Pet Business Disruptors](https://stenobird.com/podcast/pet-business-disruptors-6976684)
Published: 2026-03-29T23:00:00+00:00
Episode link: https://traffic.megaphone.fm/USVL2089895915.mp3
Audio file: https://traffic.megaphone.fm/USVL2089895915.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/saving-the-planet-one-drink-at-a-time-the-story-of-totoniks
Duration seconds: 3724

## Resource

Clayton is joined by Geoff Bowers, the founder of Totoniks. Geoff shares his fascinating journey, from his early career as a military and police dog trainer in Manchester to becoming a pioneer in the raw pet food industry in New Zealand. He discusses his deep passion for dog welfare and the scientific research that led him to discover the critical importance of blood and hydration in a dog's diet. Geoff also talks candidly about the challenges of fast business growth, his transition from K9 Natural to founding Totonics, and his commitment to creating the best possible nutrition for pets while prioritizing environmental sustainability. KEY TAKEAWAYS Blood is a nutrient-dense ingredient that contains essential vitamins, minerals, and growth factors like IGF-1, which are often missing from standard pet diets. A dog's sense of smell is significantly improved when they are properly hydrated and have a moist nose, which is best achieved through wet food or nutrient-rich drinks. Fast-expanding businesses often require significant cash flow and careful management to avoid the risk of bankruptcy, a lesson Geoff learned through his experience with K9 Natural. Totoniks focuses on eco-friendly practices, including using recyclable glass bottles and a spray-drying method for their products to reduce shipping weight and environmental impact. Scientific research shows that dogs are highly intelligent, can learn a vast vocabulary, and primarily communicate through body language. BEST MOMENTS "Nature provides the best food on the planet. Everything we do as a human destroys that." "Blood grows every living cell in your body. It is such a nutrient-dense product that it's shameful that we are throwing it away." "Saving the planet one drink at a time. Your dog is wired to drink blood." "I…

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