# How Healing Our Pets Heals Ourselves, with Pure Pawsitivity

Page: https://stenobird.com/podcast/pet-business-disruptors-6976684/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity
Text version: https://stenobird.com/podcast/pet-business-disruptors-6976684/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity.md
Podcast: [Pet Business Disruptors](https://stenobird.com/podcast/pet-business-disruptors-6976684)
Published: 2026-02-23T00:00:00+00:00
Episode link: https://traffic.megaphone.fm/USVL1277390664.mp3?updated=1771936814
Audio file: https://traffic.megaphone.fm/USVL1277390664.mp3?updated=1771936814
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity
Duration seconds: 3558

## Resource

In this episode, Clayton sits down with Bobby and Eden, the founders of Pure Pawsitivity (formerly Pure Purée), based in Fountain Hills, Arizona. The couple shares their powerful origin story, born from the heartbreak of losing beloved pets prematurely to cancer and disease. They discuss how their business evolved from making fresh vegetable purées for picky dogs to creating comprehensive superfood powders for both dogs and cats. Bobby and Eden also open up about their personal journey of sobriety in 2022, revealing how cleaning up their own lives gave them the clarity to fight for better pet health. KEY TAKEAWAYS The business was founded after Eden lost her dog, Georgie, at age 12 to a pancreatic tumour, and Bobby lost German Shepherds that never made it past age 10. This grief drove them to research ingredients and realise the flaws in commercial pet food. They started as ‘Pure Purée’, making fresh toppers to help frail dogs eat. They eventually rebranded to ‘Pure Pawsitivity’ to escape the limiting ‘Pure Purée Puppy’ name (which alienated cat owners) and to reflect a broader holistic mission. Bobby and Eden both got sober in 2022. They credit this lifestyle change with finding their true calling to serve pets, noting that as they healed themselves, they found the drive to heal animals. Unlike many brands that use synthetic vitamin packs, Pure Pawsitivity relies entirely on whole food sources. For example, they source specific Styrian pumpkin seeds from Austria for their mineral content rather than using additives. Rather than shaming owners for feeding kibble, they encourage an ‘additive’ approach, adding healthy toppers or fresh foods to existing diets to fill nutritional gaps, which they found even stopped behaviours like poop eating. BEST MOMENTS "When we heal ou…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/pet-business-disruptors-6976684/how-healing-our-pets-heals-ourselves-with-pure-pawsitivity.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.