# How Baboo Gelato is Revolutionising the Ice Cream Market for Dogs and Humans Alike

Page: https://stenobird.com/podcast/pet-business-disruptors-6976684/how-baboo-gelato-is-revolutionising-the-ice-cream-market-for-dogs-and-humans-alike
Text version: https://stenobird.com/podcast/pet-business-disruptors-6976684/how-baboo-gelato-is-revolutionising-the-ice-cream-market-for-dogs-and-humans-alike.md
Podcast: [Pet Business Disruptors](https://stenobird.com/podcast/pet-business-disruptors-6976684)
Published: 2025-12-29T00:00:00+00:00
Episode link: https://traffic.megaphone.fm/USVL4611565769.mp3?updated=1765369958
Audio file: https://traffic.megaphone.fm/USVL4611565769.mp3?updated=1765369958
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-baboo-gelato-is-revolutionising-the-ice-cream-market-for-dogs-and-humans-alike
Duration seconds: 3138

## Resource

In this episode, Clayton welcomes back Sam Hanbury, the founder of Baboo Gelato and Doggy Doggy Yum Yum, to discuss the growth and evolution of his dog ice cream business. Sam shares insights into the unique challenges and successes of selling dog ice cream alongside human ice cream, highlighting the importance of quality ingredients and the shift towards non-traditional retail channels like pubs and garden centres. They also discuss the logistics of exporting products to the Middle East, the significance of community-building through crowdfunding, and the necessity of building strong relationships in the pet industry. KEY TAKEAWAYS The importance of building a community around the brand is emphasised, with crowdfunding being used not just for financial support but to create a sense of ownership among customers, staff, and suppliers. The company is looking to expand its dog ice cream product line and distribution channels, particularly in the pet industry, by focusing on direct engagement with retailers and participating in events to increase visibility. Exporting ice cream, especially to warmer climates like the Middle East, presents significant logistical challenges, including maintaining a cold chain during transport and navigating regulatory requirements. There is a clear distinction made between sales and marketing, with a focus on the necessity of direct conversations with customers to drive sales, rather than relying solely on social media and digital marketing strategies. Building long-term relationships with customers and partners is crucial for sustained business success. The value of repeat business over time is highlighted, demonstrating that nurturing these relationships can lead to significant revenue growth. BEST MOMENTS "We set up a dog ice cream called…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/how-baboo-gelato-is-revolutionising-the-ice-cream-market-for-dogs-and-humans-alike/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/pet-business-disruptors-6976684/how-baboo-gelato-is-revolutionising-the-ice-cream-market-for-dogs-and-humans-alike.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.