# Exploring Waita Pets' Unique Product Line with Wendy

Page: https://stenobird.com/podcast/pet-business-disruptors-6976684/exploring-waita-pets-unique-product-line-with-wendy
Text version: https://stenobird.com/podcast/pet-business-disruptors-6976684/exploring-waita-pets-unique-product-line-with-wendy.md
Podcast: [Pet Business Disruptors](https://stenobird.com/podcast/pet-business-disruptors-6976684)
Published: 2026-01-05T00:00:00+00:00
Episode link: https://traffic.megaphone.fm/USVL1878893035.mp3?updated=1765369982
Audio file: https://traffic.megaphone.fm/USVL1878893035.mp3?updated=1765369982
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JSON: https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/exploring-waita-pets-unique-product-line-with-wendy
Duration seconds: 3120

## Resource

Today, Clayton interviews Wendy, the founder of Waita Pets, a burgeoning pet food company specializing in freeze-dried treats. Wendy shares her journey into the pet industry, sparked by her desire to find quality food for her own pets. She discusses the unique products offered by Waita Pets, including quail egg balls and duck blood cubes, which are inspired by Asian pet food trends. As the episode unfolds, Wendy reveals her plans for expanding the product range and entering more retail spaces, highlighting the challenges and triumphs of running a pet business in London. KEY TAKEAWAYS Wendy started Waita Pets out of a personal need for high-quality freeze-dried treats for her pets, leading her to identify a gap in the UK market for such products. The company rapidly expanded by participating in local shows and markets, which allowed for direct interaction with customers and retailers, ultimately leading to partnerships with stores like Just For Pets. TikTok played a significant role in promoting Waita Pets, with Wendy leveraging influencers to create engaging content that showcased the products, helping to build brand awareness and community. Waita Pets offers a range of unconventional pet treats, including quail eggs and duck blood cubes, which are inspired by Asian markets and cater to the growing demand for natural and high-protein options for pets. The company aims to expand its product range further, including new proteins and complete food options for pets, while also considering the logistics of scaling operations and potentially moving to a larger warehouse outside of London. BEST MOMENTS "We started to get into what is the sourcing of the fishes and the chicken, duck, and then going to factories and see the freeze-drying condition." "I think when you're just on…

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## Transcript

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