# The Truth About Facebook and Instagram Ads

Page: https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/the-truth-about-facebook-and-instagram-ads
Text version: https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/the-truth-about-facebook-and-instagram-ads.md
Podcast: [Pest Control Marketing That Actually Works](https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545)
Published: 2026-06-09T11:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/e24ddbee60284dd942bf7a76e86f63df0bcbedc34b905f8eb5a5a57d13219c54/eyJlcGlzb2RlSWQiOiI5ODljYzJjMy02NGM2LTRjNDAtYTIzYy1mMWQ3NzdiOWQ5YjUiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNWUxNTRhNGNlOTRkNGFiNjYxODZhL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtMjZfXzIwLTctMTYubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/the-truth-about-facebook-and-instagram-ads
Duration seconds: 680

## Resource

Did you spend $800 on Facebook ads and get zero leads? The problem probably isn't Facebook. It's what you asked Facebook to do. In this episode, Adam Bennett and Elisabeth Pallante are joined by Hannah Kilpatrick, Cube Creative's Social Media Manager, to break down what social ads actually do for pest control companies and why most pest control owners are measuring them wrong. You'll learn why Facebook and Instagram are farming, not hunting, why creative matters more than targeting, the three ad shapes that work consistently for pest control, how much a 5-truck company should spend per month, and the three downstream numbers worth watching instead of cost-per-click. Plus Hannah's one-thing-to-try-this-week experiment that costs $50 and tells you whether your social strategy has a chance. Get your free pest control marketing audit at marketingthatactuallyworks.ai . Score your website's AI search trust signals free at thecubescore.com .

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## Transcript

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