# Social Media for Pest Control: What Actually Works in 2026

Page: https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/social-media-for-pest-control-what-actually-works-in-2026
Text version: https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/social-media-for-pest-control-what-actually-works-in-2026.md
Podcast: [Pest Control Marketing That Actually Works](https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545)
Published: 2026-03-03T12:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/143d70e6a9a90fc99bc9900cf1e3e5d3b952461ddf3024a1f756d70d0279029b/eyJlcGlzb2RlSWQiOiI1MjI2ZmI5NS0wY2ViLTQ1MDYtOWUzNS04OGFmZWI3OTQ5OTkiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3MjQyMjRkOTA3NTYxOWI5MWYxMzQzL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTEtMjJfXzE2LTI4LTM2Lm1wMyJ9.mp3
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Duration seconds: 855

## Resource

Social Media for Pest Control: What Actually Works in 2026 Social media is one of the most misunderstood marketing channels for pest control companies. Most operators either ignore it completely or waste hours posting content that generates zero leads. In this episode, Adam and Elisabeth bring in Hannah Kilpatrick, Cube Creative's social media manager, to break down what actually works. You'll learn which platforms deserve your time, which content types get engagement, and how much ROI to realistically expect from social media. The hard truth: social media is a supporting actor, not your lead generator. But when done right, it builds the trust and credibility that makes your other marketing channels more effective. Three Key Takeaways: Facebook and Google Business Profile matter most for pest control. Instagram works if you serve younger demographics. LinkedIn is only for commercial accounts. Skip TikTok for now—it requires too much time and attention for too little return. Content that gets engagement includes educational how-tos, behind-the-scenes team culture, before and after photos, customer testimonials, and seasonal tips. Sales posts and stock images get ignored. People connect with helpful, authentic content. Invest three to five hours per week if doing it yourself. Expect two to five leads per month initially, growing to ten to fifteen leads per month after six to twelve months of consistent posting. Social media is a supporting actor, not your lead generator. In this episode you'll learn: Why social media builds trust but won't replace Google Ads for direct leads The platform-by-platform breakdown: Facebook, Google Business Profile, Instagram, LinkedIn, and TikTok How to use Facebook groups to get leads without being salesy The five content types that actuall…

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## Transcript

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