# BAT Plans Major Global Job Cuts | Perth News

Page: https://stenobird.com/podcast/perth-news-today-2-min-news-the-daily-news-now-7574199/bat-plans-major-global-job-cuts-perth-news
Text version: https://stenobird.com/podcast/perth-news-today-2-min-news-the-daily-news-now-7574199/bat-plans-major-global-job-cuts-perth-news.md
Podcast: [Perth News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/perth-news-today-2-min-news-the-daily-news-now-7574199)
Published: 2026-06-29T11:02:12+00:00
Episode link: https://api.fastcast.ai/audio/f6549ede-6721-4f76-943c-492901c487c3.mp3
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Duration seconds: 96

## Resource

British American Tobacco is slashing nearly 9,000 jobs globally as part of a major restructuring to save £600 million by 2028 — with £500 million targeted by 2027 — while its biggest market, the U.S., remains untouched. The move aims to make the company leaner, more tech-savvy, and cost-efficient amid slowing traditional cigarette sales and fierce competition from vapes, nicotine pouches, and cheaper alternatives. Regulatory roadblocks, especially in the U.S., have further hampered new product launches. Though layoffs were hinted at in February, the scale may still surprise investors. Most employees have already been notified, with final consultations underway to comply with local laws — and the company vows to support those affected through this tough transition. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/127f2612c92c1dc9

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