# Your CAC Is Lying to You — Here's the Number That Isn't

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Text version: https://stenobird.com/podcast/perpetual-traffic-4608/your-cac-is-lying-to-you-here-s-the-number-that-isn-t.md
Podcast: [Perpetual Traffic](https://stenobird.com/podcast/perpetual-traffic-4608)
Published: 2026-03-17T11:00:00+00:00
Episode link: https://www.perpetualtraffic.com/
Audio file: https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/46dccb48-a94b-4d9c-8983-7f3f271cb6e3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/your-cac-is-lying-to-you-here-s-the-number-that-isn-t
Duration seconds: 1686

## Resource

Stop flying blind with data! Let us give you the exact blueprint you need to scale fast.  Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Is your customer acquisition cost (CAC) accurate? In this episode, we answer the critical question every marketer and business owner faces: Can you trust the data you’re getting from ad platforms? If you can’t fully rely on those numbers, how can you be sure that your strategy is working? We’ll address these questions and share our thoughts on audience definitions, data accuracy, and how to ensure that your marketing efforts are really driving new customer acquisition. We also reveal how you can start tracking new customers with a high degree of confidence, even if you don’t have access to advanced reporting tools. If you’re ready to get a clearer view of your numbers and know exactly where your growth is coming from, this episode is for you.  In This Episode: - How to ensure customer acquisition data is accurate - Meta’s audience definitions and why they matter - Is Meta’s data on new and returning customers accurate? - Uploading customer and lead lists to improve accuracy - How to find new customer data on Meta and CRM dashboards   Mentioned in the Episode: Partner With Our Marketing Experts: https://www.tiereleven.com/apply    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite     Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491   Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK   Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Suppor…

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## Transcript

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