# Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

Page: https://stenobird.com/podcast/perpetual-traffic-4608/still-relying-on-old-funnels-here-s-what-s-working-in-meta-ads-right-now
Text version: https://stenobird.com/podcast/perpetual-traffic-4608/still-relying-on-old-funnels-here-s-what-s-working-in-meta-ads-right-now.md
Podcast: [Perpetual Traffic](https://stenobird.com/podcast/perpetual-traffic-4608)
Published: 2026-03-20T11:00:00+00:00
Episode link: https://www.perpetualtraffic.com/
Audio file: https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/605cd751-f9c0-4523-a479-880c99e4a9cc.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/still-relying-on-old-funnels-here-s-what-s-working-in-meta-ads-right-now
Duration seconds: 2241

## Resource

Stop guessing. Get the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise. We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns. We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend. In This Episode: - Analyzing audience segments in Meta - The "Five Horsemen" funnel strategy - Meta’s limitation in using lead events for sales campaigns - Leveraging reach campaigns in Meta ads - The creative diversification strategy for boosting engagement - Transforming well-performing organic reels into ads - Running ads to earn trust versus increasing sales - Using Meta’s campaign data as directional data Mentioned in the Episode: Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/ Partner With Our Marketing Experts: https://www.tiereleven.com/apply Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Meta Ads Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Listen to This Episode on Your Favorite Pod…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/still-relying-on-old-funnels-here-s-what-s-working-in-meta-ads-right-now/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/perpetual-traffic-4608/still-relying-on-old-funnels-here-s-what-s-working-in-meta-ads-right-now.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.