# How We Made a Personal Injury Law Firm $55.2M (Case Study)

Page: https://stenobird.com/podcast/perpetual-traffic-4608/how-we-made-a-personal-injury-law-firm-55-2m-case-study
Text version: https://stenobird.com/podcast/perpetual-traffic-4608/how-we-made-a-personal-injury-law-firm-55-2m-case-study.md
Podcast: [Perpetual Traffic](https://stenobird.com/podcast/perpetual-traffic-4608)
Published: 2026-02-20T11:00:00+00:00
Episode link: https://www.perpetualtraffic.com/
Audio file: https://p.podderapp.com/7098133346/episodes.captivate.fm/episode/a579084e-ff24-4345-8ac3-4ee569dd77a3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/perpetual-traffic-4608/episodes/how-we-made-a-personal-injury-law-firm-55-2m-case-study
Duration seconds: 2956

## Resource

You can scale your business fast with the right digital marketing partners and strategy. Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting your entire growth plan on Google? If you’re treating search like the “engine,” you might be building demand everywhere else and giving it zero credit. In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases. Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I’ll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads. In This Episode: - Early wins: leads, CPL, and CPC improvements - The 1,500 CAC and 20x ROI math - Spending $2,900 per signed case for $55m in revenue - Case diagnosis: no avatar and conversion tracking - Prescription: installing Tier 11 Data Suite - Deploying the signed case maximizer framework - Using Google’s 90-day conversion tracking window - Installing the digital strategy velocity engine - Combining Meta and Google ads to maximize results - Impressions and leads from optimized ads Mentioned in the Episode: Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perp…

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## Transcript

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