# Your Amazon PPC Brand Registry ROAS Blind Spot

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-brand-registry-roas-blind-spot
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-brand-registry-roas-blind-spot.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-16T17:29:31+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0056.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0056.mp3
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Duration seconds: 534

## Resource

Episode 56 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain that hits sellers who use Brand Registry on Amazon. Most sellers think Brand Registry protects their listings—but the same tool can suppress your own sponsored brand ad placements, inflating your ACoS by 20 percent or more. Lucas explains how the 'brand name match' logic inside Amazon's ad engine creates a structural blind spot: your own campaigns compete against organic brand searches, and Brand Registry can actually block your ads from showing. He walks through a real example from a kitchenware brand that saw a 15 percent ROAS lift just by adjusting one campaign setting. Luna challenges whether Amazon designed it this way intentionally. Practical fix included. #AmazonPPC #BrandRegistry #ROAS #ACoS #SponsoredBrands #AmazonAds #PPCBlindSpot #PerformanceMarketing #Ecommerce #AmazonSellers #AdStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #Podcast #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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