# Why Your Amazon PPC Ad Copy Kills ROAS and How to Fix It

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-13T05:33:21+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0111.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0111.mp3
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Duration seconds: 565

## Resource

Episode 111 of Performance Marketing with Fexingo digs into a silent ROAS killer: ad copy. Lucas and Luna explain why most sellers obsess over bids and keywords but ignore the actual words on the page. They unpack a case study from a supplement brand that lifted ROAS 34 percent by rewriting just three headlines. The hosts walk through the science of message-match, the one-sentence test, and why Amazon's algorithm rewards clarity over cleverness. If you run Amazon PPC and haven't looked at your copy in six months, this episode will change how you think about creative. #AmazonPPC #AdCopy #ROAS #PerformanceMarketing #Copywriting #PPCStrategy #AmazonSellers #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #DirectResponse #AmazonAdvertising #ConversionRate #MessageMatch #CaseStudy #SupplementBrand Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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