# The Amazon PPC Sponsored Display ROAS Blind Spot

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot-2
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot-2.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-12T05:33:13+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0109.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0109.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-sponsored-display-roas-blind-spot-2
Duration seconds: 546

## Resource

Episode 109 of Performance Marketing with Fexingo exposes a ROAS blind spot that even experienced Amazon sellers overlook: Sponsored Display campaigns. Lucas and Luna break down how display ads on Amazon get misattributed by last-click logic, why they often look like they're underperforming when they're actually driving upper-funnel conversions, and how to measure true incrementality using pre- and post-exposure analysis. They walk through a real example of a supplement brand that cut Sponsored Display spend based on ROAS, only to see organic and branded search revenue drop by 22 percent over the next two months. The hosts also cover the three campaign types—audiences, product targeting, and content—and when each makes sense. If you've ever been tempted to pause display ads because they don't look profitable, this episode will change how you read the dashboard. #AmazonPPC #SponsoredDisplay #ROAS #BlindSpot #AmazonAds #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #SellerCentral #Incrementality #Attribution #LastClick #SupplementBrand #DisplayAdvertising #UpperFunnel #AdStrategy Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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