# The Amazon PPC Search Term Impression Share Blind Spot

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-impression-share-blind-spot
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-impression-share-blind-spot.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-18T05:25:26+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0059.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0059.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-search-term-impression-share-blind-spot
Duration seconds: 529

## Resource

Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid too low, and how non-branded head terms can waste budget with high impression share but bad conversion rates. They walk through a real scenario—a supplements brand spending $15,000/month on branded terms with only 40% impression share—and show how reallocating bids to capture the missing 60% lifted ROAS by 22% in two weeks. The hosts also reveal why the search term impression share report in the Amazon Ads console is underused, and give a simple three-step audit to implement today. If you have ever wondered why your exact-match bids seem to deliver inconsistent results, this episode gives you the metric that explains it. #PerformanceMarketing #AmazonPPC #SearchTermImpressionShare #ROAS #PaidAds #AmazonAdvertising #PPCBidding #Ecommerce #DigitalMarketing #AmazonSeller #BrandedTerms #NonBrandedTerms #AdSpendOptimization #FexingoBusiness #BusinessPodcast #MarketingStrategy #AmazonPPCMistakes #ImpressionShare Keep every episode free: buymeacoffee.com/fexingo

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-search-term-impression-share-blind-spot/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-impression-share-blind-spot.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.