# The Amazon PPC ROAS Floor That Saves Your Margins

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-roas-floor-that-saves-your-margins
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-roas-floor-that-saves-your-margins.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-11T05:24:32+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0044.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0044.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-roas-floor-that-saves-your-margins
Duration seconds: 355

## Resource

Lucas and Luna dive into a critical but often overlooked metric in Amazon PPC: the ROAS floor. Most advertisers chase high ROAS without knowing the minimum return they need to break even or hit profit targets. Using a concrete example of a $15 product with 30% margin, Lucas explains how to calculate your personal ROAS floor based on COGS, Amazon fees, and ad spend. They discuss why a 4.0 ROAS might be amazing for one seller and terrible for another, and how failing to set a floor leads to scaling unprofitable campaigns. Luna pushes back on whether focusing on ROAS misses the bigger picture of total profit, and they land on a framework: ROAS floor for campaign-level decisions, total contribution profit for strategic ones. Practical, numbers-driven, and immediately actionable for any Amazon seller managing PPC. Recorded June 11, 2026. #AmazonPPC #ROAS #PPC #AmazonAdvertising #Ecommerce #AmazonSeller #Profitability #AdSpend #ROASFloor #COGS #AmazonFees #CampaignOptimization #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-roas-floor-that-saves-your-margins/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-roas-floor-that-saves-your-margins.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.