# The Amazon PPC Placement Premium Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-placement-premium-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-placement-premium-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-14T17:38:22+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0114.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0114.mp3
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Duration seconds: 384

## Resource

Lucas and Luna reveal a costly Amazon PPC blind spot: the placement premium. When you bid aggressively for top-of-search placement, Amazon charges a premium on top of your bid — often 50% to 100% more. But the default dynamic bid settings compound this silently. Lucas explains how a simple change — switching from 'dynamic bids down only' to 'fixed bids' on high-intent campaigns — saved one seller 18% ACOS overnight. They walk through the math, the Amazon algorithm incentive, and why most sellers never audit their placement modifier. If you run Amazon PPC and your ACOS is creeping up, this episode will save you money before your next campaign refresh. #AmazonPPC #AmazonAdvertising #PPCManagement #ACOS #ROAS #AmazonSellers #EcommerceMarketing #PPCBlindSpot #PlacementPremium #DynamicBidding #TopOfSearch #AdSpendOptimization #AmazonAlgorithms #FBA #SellerCentral #PerformanceMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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