# The Amazon PPC Negative Keyword Harvest You Are Missing

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-negative-keyword-harvest-you-are-missing
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-negative-keyword-harvest-you-are-missing.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-12T17:27:17+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0048.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0048.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-negative-keyword-harvest-you-are-missing
Duration seconds: 443

## Resource

Lucas and Luna explore why most advertisers' negative keyword lists on Amazon are dangerously thin. They walk through a real example: an electronics accessory seller who drained $14,000 on irrelevant traffic because they only excluded obvious terms. The hosts explain how to run a search term report with specific filters, how to identify 'false positives' that look relevant but convert at sub-5 percent, and how to build a three-tier negative keyword structure. They also discuss the psychological trap of seeing impressions as opportunity rather than cost. This episode gives you a concrete process you can apply to your own account in under an hour. #AmazonPPC #NegativeKeywords #PPCStrategy #EcommerceAds #AdWaste #SearchTermReport #KeywordHarvest #AmazonAdvertising #SponsoredProducts #AdEfficiency #ROAS #TACoS #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #PPCOptimization #AdSpend Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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