# The Amazon PPC Dynamic Bids Down Only ROAS Trap

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dynamic-bids-down-only-roas-trap
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dynamic-bids-down-only-roas-trap.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-17T05:29:06+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0057.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0057.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-dynamic-bids-down-only-roas-trap
Duration seconds: 672

## Resource

Episode 57 breaks down a overlooked Amazon PPC setting that silently kills ROAS: dynamic bids down only. Lucas explains why this bid strategy turns your campaigns into a traffic-restricting machine, using a real example of a $50,000 monthly ad spend client who lost 20% ROAS overnight after switching to down only. Luna pushes back on the common rationale, and they walk through what the actual data says about bid adjustments, impression share, and conversion rates. If you run Amazon PPC and have ever checked the 'down only' box thinking it protects your budget, this episode will make you think again. Specific enough to audit your campaigns immediately. #AmazonPPC #PPC #PerformanceMarketing #ROAS #DynamicBids #AmazonAds #SponsoredProducts #BidStrategy #AdBudget #Ecommerce #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCMistakes #BidOptimization #AmazonSellers #AdCost Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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