# The Amazon PPC Creative Split Test You Are Not Running

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-creative-split-test-you-are-not-running
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-creative-split-test-you-are-not-running.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-11T17:34:30+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0045.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0045.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-creative-split-test-you-are-not-running
Duration seconds: 522

## Resource

Episode 45 of Performance Marketing with Fexingo dives into a costly blind spot in Amazon PPC: nearly every seller tests keywords and bids, but almost no one systematically split-tests ad creative within Sponsored Brands and Sponsored Display. Lucas and Luna walk through a concrete example — a Bluetooth speaker brand that ran identical campaigns with two different headline images and saw a 34 percent difference in click-through rate and a 19 percent difference in ROAS. They explain how to set up a true A/B test using Amazon's own campaign structure, why most sellers accidentally bake in confounding variables, and the three metrics that actually matter for creative decisions: click-through rate, conversion rate, and new-to-brand percentage. If your Amazon PPC ROAS has plateaued, the fix might not be in your bidding strategy — it might be in your asset file. #AmazonPPC #SponsoredBrands #SponsoredDisplay #CreativeSplitTest #ABTesting #AdCreative #ROAS #ClickThroughRate #ConversionRate #NewToBrand #BluetoothSpeaker #Ecommerce #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

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