# The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-campaign-structure-roas-drain-you-are-overlooking
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-campaign-structure-roas-drain-you-are-overlooking.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-17T17:28:22+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0058.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0058.mp3
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Duration seconds: 517

## Resource

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can cause budget cannibalization and inflated ACOS, using a real-world example of a kitchen gadget seller who lost 12% ROAS by mixing brand and generic terms in the same ad group. The hosts break down the optimal campaign structure—separating brand, category, and competitor campaigns—and share a simple audit method using search term reports. Lucas also reveals a counterintuitive tip: why consolidating low-volume exact-match keywords into a single campaign can improve bid control and reduce wasted spend. By the end, you'll have a concrete framework for restructuring your account to recover ROAS without increasing budget. Plus, a quick listener-support segment that ties back to today's actionable insights. #AmazonPPC #ROAS #CampaignStructure #PaidAds #PerformanceMarketing #Ecommerce #AdSpend #ACOS #KeywordStrategy #SearchTermReport #BudgetCannibalization #ExactMatch #BroadMatch #AdGroups #FexingoBusiness #BusinessPodcast #MarketingTips #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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