# The Amazon PPC Brand Store Attribution Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-11T17:36:42+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0108.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0108.mp3
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Duration seconds: 539

## Resource

Lucas and Luna uncover a costly blind spot in Amazon PPC: the inability to attribute storefront traffic from ad clicks to final purchase. They explain how conversion window rules, session stitching gaps, and the 'last click' bias cause sellers to undervalue upper-funnel ads that drive traffic to brand stores. Using a real example of a skincare seller who spent $15K on Sponsored Brands that showed poor ROAS but drove 40% of total store sales, they offer a fix: tagged store URLs and a reallocation model based on assisted conversions. A practical episode for any Amazon seller wrestling with attribution. #AmazonPPC #PPCBlindSpot #ROAS #BrandStoreAttribution #SponsoredBrands #AmazonAdvertising #ConversionWindow #SessionStitching #LastClickBias #AssistedConversions #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonSellers #StorefrontTraffic #AttributionModeling Keep every episode free: buymeacoffee.com/fexingo

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