# The Amazon PPC Brand Registry Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-08T17:37:19+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0102.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0102.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas
Duration seconds: 499

## Resource

Episode 102 of Performance Marketing with Fexingo. Lucas and Luna dive into a costly blind spot most Amazon sellers overlook: failing to leverage Brand Registry features in PPC campaigns. They break down how A+ Content, Brand Store, and Sponsored Brand video ads can dramatically improve click-through rates and conversion rates, using a real example of a supplement seller who saw ROAS jump 40 percent after redesigning their Brand Store and linking it to Sponsored Brand campaigns. If you're running Amazon PPC without Brand Registry, this episode is your wake-up call. Plus: Lucas and Luna share why listener support keeps the show ad-free. #AmazonPPC #BrandRegistry #ROAS #SponsoredBrands #A+Content #BrandStore #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonAds #PPCStrategy #ConversionRate #AdBlindSpot #MarketingTips #DigitalAdvertising #SellerEducation #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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