# The Amazon PPC Bid Staircase You Are Not Setting

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-staircase-you-are-not-setting
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-staircase-you-are-not-setting.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-14T05:25:11+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0051.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0051.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-bid-staircase-you-are-not-setting
Duration seconds: 565

## Resource

Episode 51 of Performance Marketing with Fexingo dives into a neglected Amazon PPC tactic: the bid staircase. Lucas explains how most sellers use a single flat bid or a top-of-search adjustment, missing the opportunity to set different bids for each ad placement tier—top of search, rest of search, and product pages. He walks through a real example from a kitchen-gadget brand that dropped ACOS from 32% to 21% by layering bids: a strong bid for top-of-search, a lower bid for rest-of-search, and a floor bid for product pages. Luna pushes back on complexity, and Lucas shows how to test it with a simple three-week A/B split. The episode also covers common pitfalls like overlapping adjustments and the Prime Day scramble. If this insight saves you time or budget, the show stays ad-free through listener support at buy me a coffee dot com slash fexingo. #AmazonPPC #BidStaircase #AdPlacement #TopOfSearch #ProductPageAds #RestOfSearch #ACOS #PPCStrategy #SponsoredProducts #BidManagement #KitchenGadgets #A_BTesting #PrimeDayPrep #ROAS #PerformanceMarketing #AmazonAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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