# The Amazon PPC Bid Adjustment You Are Not Using on Prime Day

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-adjustment-you-are-not-using-on-prime-day
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-adjustment-you-are-not-using-on-prime-day.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-10T17:29:24+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0043.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0043.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-bid-adjustment-you-are-not-using-on-prime-day
Duration seconds: 457

## Resource

Amazon Prime Day is coming, and most sellers are doing the same thing: cranking up bids and hoping for the best. But there is a bid adjustment strategy hiding in plain sight that almost nobody uses—the placement multiplier for Sponsored Brands. In this episode, Lucas and Luna dig into why the default top-of-search multiplier is a blunt instrument and how a tiered placement strategy can improve ROAS by 20 percent or more. They walk through a concrete example from a mid-six-figure seller who shifted bids from top-of-search to product pages and saw conversion rates jump. If you run Amazon PPC, this one tactical adjustment could change your Prime Day math. #AmazonPPC #PerformanceMarketing #SponsoredBrands #PrimeDay #BidStrategy #TopOfSearch #Dayparting #PlacementMultiplier #ROAS #TACoS #Ecommerce #FexingoBusiness #BusinessPodcast #Marketing #AdSpend #ConversionRate #AmazonSeller #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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