# The Amazon PPC Ad Relevance Score Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-18T05:25:59+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0121.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0121.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas
Duration seconds: 350

## Resource

Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's auction algorithm, why many sellers ignore them, and a real-world example of a supplement brand that fixed its ad relevance and cut ACOS by 18 percentage points in 30 days. You'll learn the three signals Amazon evaluates, why high bids can't fix low relevance, and a simple process to audit your campaigns for relevance gaps. Plus, the hosts share a donation moment supporting the show's ad-free mission. #AdRelevance #AmazonPPC #PPCBlindSpot #ROAS #ACOS #AmazonAdvertising #PerformanceMarketing #SponsoredProducts #KeywordTargeting #AuctionAlgorithm #AdRank #QualityScore #EcommerceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Advertising #SellingOnAmazon Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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