# The Amazon PPC Ad Fatigue ROAS Drain You Are Ignoring

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-16T05:25:41+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0055.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0055.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring
Duration seconds: 682

## Resource

Episode 55 of Performance Marketing with Fexingo digs into ad fatigue on Amazon PPC—a silent ROAS killer most sellers overlook. Lucas and Luna break down how repeated exposure to the same creative drives click-through rates down and cost-per-click up, using real data from a mid-six-figure brand that saw CPCs rise 22% over 90 days. They explain the frequency ceiling, how to detect fatigue in your campaigns, and a simple creative rotation strategy that lifted their ROAS by 18% in two weeks. No fluff—just actionable tactics to keep your ads fresh and profitable. #AmazonPPC #AdFatigue #ROAS #PaidAds #PerformanceMarketing #PPCStrategy #CreativeRotation #Ecommerce #AmazonAdvertising #DigitalMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #AmazonSellers #AdOptimization #ClickThroughRate #CostPerClick Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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