# The Amazon PPC Ad Copy ROAS Lever You Are Not Using

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-copy-roas-lever-you-are-not-using
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-copy-roas-lever-you-are-not-using.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-06-18T17:30:03+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0060.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0060.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/the-amazon-ppc-ad-copy-roas-lever-you-are-not-using
Duration seconds: 579

## Resource

Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the search query's intent. Lucas walks through a case study from a supplement brand that lifted click-through rate by 22% and conversion rate by 15% simply by rewriting headlines to mirror exact customer language from search term reports. Luna pushes back on whether this scales beyond niche products, and they discuss tools and workflows for automating intent-matched copy at scale. No fluff, just a concrete tactic you can test this week. #AmazonPPC #AdCopy #ROAS #SearchTermReport #IntentMatching #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingStrategy #Ecommerce #AmazonAds #SponsoredProducts #ClickThroughRate #ConversionRate #SupplementBrand #CustomerLanguage #Copywriting Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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