# Amazon PPC Search Term Impression Share Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-08T05:31:54+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0100.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0100.mp3
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Duration seconds: 520

## Resource

Episode 100 of Performance Marketing with Fexingo. Lucas and Luna dive deep into the Amazon PPC search term impression share blind spot—the silent ROAS killer that most sellers never analyze. Lucas explains how sellers can spend without capturing the right impression share for high-converting terms, using actual examples from a toothbrush seller who ran exact-match campaigns at 60% impression share while broad-match terms soaked up the budget. Luna pushes back on the 'set it and forget it' bid strategy, and Lucas walks through a five-step audit to identify and fix underperforming impression share by campaign and match type. If you manage millions in Amazon ad spend, this episode will change how you look at the Search Term Report. Plus, a quick note on listener support that keeps the show ad-free. #AmazonPPC #ROAS #ImpressionShare #SearchTermReport #PaidAds #PerformanceMarketing #AmazonAds #PPCStrategy #Ecommerce #AdBlindSpot #DigitalMarketing #BidManagement #AmazonSellers #ROIOptimization #MarketingPodcast #FexingoBusiness #BusinessPodcast #SponsoredAds Keep every episode free: buymeacoffee.com/fexingo

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