# Amazon PPC Campaign Manager Blind Spot That Kills ROAS

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-manager-blind-spot-that-kills-roas
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-manager-blind-spot-that-kills-roas.md
Podcast: [Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641)
Published: 2026-07-16T17:34:53+00:00
Episode link: https://audio.fexingo.com/business/performance-marketing/episode-0118.mp3
Audio file: https://audio.fexingo.com/business/performance-marketing/episode-0118.mp3
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JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/episodes/amazon-ppc-campaign-manager-blind-spot-that-kills-roas
Duration seconds: 498

## Resource

In this episode, Lucas and Luna uncover a costly blind spot in Amazon PPC: the campaign manager's own biases and habits. They explore how managers over-optimize for low ACOS, ignore seasonality in bid adjustments, and rely on automated rules that miss context. Using real examples like a seller who lost 30% margin by pausing a high-ACOS campaign too early, they show why stepping back from the dashboard matters. Tune in to learn how to spot your own blind spots and improve ROAS by questioning your assumptions. #AmazonPPC #ROAS #CampaignManager #PPCMistakes #AdOptimization #Ecommerce #DigitalMarketing #PaidAds #SellerCentral #ACOS #BidManagement #Seasonality #Automation #MarketingBias #FexingoBusiness #BusinessPodcast #PerformanceMarketing #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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