# Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Page: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641
Text version: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641.md
RSS feed: https://feeds.fexingo.com/business/performance-marketing.xml
Official site: https://www.fexingo.com/
Author: Fexingo
Episodes: 121

## Resource

Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touch…

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641
Markdown: https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641.md

## Episodes
- [The Amazon PPC Ad Relevance Score Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-relevance-score-blind-spot-that-kills-roas) — 2026-07-18T05:25:59+00:00
- [Amazon PPC Campaign Group Blind Spots That Kill ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-group-blind-spots-that-kill-roas) — 2026-07-17T17:41:52+00:00
- [Amazon PPC Negative Keyword Targeting ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-negative-keyword-targeting-roas-blind-spot) — 2026-07-17T05:34:01+00:00
- [Amazon PPC Campaign Manager Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-manager-blind-spot-that-kills-roas) — 2026-07-16T17:34:53+00:00
- [Amazon PPC New-to-Brand Metrics ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-new-to-brand-metrics-roas-blind-spot) — 2026-07-16T05:33:31+00:00
- [The Amazon PPC Budget Rollover ROAS Blind Spot Most Sellers Miss](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-budget-rollover-roas-blind-spot-most-sellers-miss) — 2026-07-15T17:38:53+00:00
- [The Amazon PPC Ad Copy Split Test Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-copy-split-test-blind-spot-that-kills-roas) — 2026-07-15T05:26:54+00:00
- [The Amazon PPC Placement Premium Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-placement-premium-blind-spot-that-kills-roas) — 2026-07-14T17:38:22+00:00
- [The Amazon PPC Campaign Lifecycle ROAS Blind Spot Most Sellers Miss](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-campaign-lifecycle-roas-blind-spot-most-sellers-miss) — 2026-07-14T05:31:11+00:00
- [Amazon DSP ROAS Blind Spot Most Sellers Miss](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-dsp-roas-blind-spot-most-sellers-miss) — 2026-07-13T17:44:07+00:00
- [Why Your Amazon PPC Ad Copy Kills ROAS and How to Fix It](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/why-your-amazon-ppc-ad-copy-kills-roas-and-how-to-fix-it) — 2026-07-13T05:33:21+00:00
- [How Amazon PPC Placement Multipliers Wreck Your ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-placement-multipliers-wreck-your-roas) — 2026-07-12T17:46:05+00:00
- [The Amazon PPC Sponsored Display ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot-2) — 2026-07-12T05:33:13+00:00
- [The Amazon PPC Brand Store Attribution Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-store-attribution-blind-spot-that-kills-roas) — 2026-07-11T17:36:42+00:00
- [The Amazon PPC Search Term Isolation Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-isolation-blind-spot-that-kills-roas) — 2026-07-11T05:34:48+00:00
- [How Amazon PPC Brand Hijackers Destroy Your ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/how-amazon-ppc-brand-hijackers-destroy-your-roas) — 2026-07-10T17:43:43+00:00
- [The Amazon PPC Sponsored Brands Video ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-brands-video-roas-blind-spot) — 2026-07-10T05:29:55+00:00
- [Amazon PPC Campaign Margin Erosion from Retail Arbitrage Sellers](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-campaign-margin-erosion-from-retail-arbitrage-sellers) — 2026-07-09T17:40:33+00:00
- [The Amazon PPC Blended ACOS Blind Spot Most Sellers Miss](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-blended-acos-blind-spot-most-sellers-miss) — 2026-07-09T05:35:53+00:00
- [The Amazon PPC Brand Registry Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-brand-registry-blind-spot-that-kills-roas) — 2026-07-08T17:37:19+00:00
- [The Amazon PPC Dayparting ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dayparting-roas-blind-spot) — 2026-07-08T07:24:54+00:00
- [Amazon PPC Search Term Impression Share Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-search-term-impression-share-blind-spot-that-kills-roas) — 2026-07-08T05:31:54+00:00
- [Amazon Ad Fatigue Blind Spot That Kills ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ad-fatigue-blind-spot-that-kills-roas) — 2026-07-07T17:40:01+00:00
- [Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/amazon-ppc-dynamic-bidding-roas-blind-spot-most-sellers-miss) — 2026-07-07T05:34:33+00:00
- [The Amazon PPC Negative Keyword ROAS Blind Spot Most Sellers Miss](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-negative-keyword-roas-blind-spot-most-sellers-miss) — 2026-07-06T17:42:51+00:00
- [Your Amazon PPC Search Term Isolation ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-search-term-isolation-roas-blind-spot) — 2026-06-20T05:27:37+00:00
- [The Amazon PPC Search Term Clustering ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-clustering-roas-blind-spot) — 2026-06-19T17:36:55+00:00
- [Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-search-term-capping-blind-spot-is-ruining-roas) — 2026-06-19T05:24:44+00:00
- [The Amazon PPC Ad Copy ROAS Lever You Are Not Using](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-copy-roas-lever-you-are-not-using) — 2026-06-18T17:30:03+00:00
- [The Amazon PPC Search Term Impression Share Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-search-term-impression-share-blind-spot) — 2026-06-18T05:25:26+00:00
- [The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-campaign-structure-roas-drain-you-are-overlooking) — 2026-06-17T17:28:22+00:00
- [The Amazon PPC Dynamic Bids Down Only ROAS Trap](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dynamic-bids-down-only-roas-trap) — 2026-06-17T05:29:06+00:00
- [Your Amazon PPC Brand Registry ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-brand-registry-roas-blind-spot) — 2026-06-16T17:29:31+00:00
- [The Amazon PPC Ad Fatigue ROAS Drain You Are Ignoring](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-ad-fatigue-roas-drain-you-are-ignoring) — 2026-06-16T05:25:41+00:00
- [Your Amazon PPC Bid Multiplier Blind Spot Is Killing ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/your-amazon-ppc-bid-multiplier-blind-spot-is-killing-roas) — 2026-06-15T17:34:22+00:00
- [The Amazon PPC Sponsored Display ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-sponsored-display-roas-blind-spot) — 2026-06-15T05:26:20+00:00
- [The Amazon PPC Organic Rank Subsidy You Are Paying For](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-organic-rank-subsidy-you-are-paying-for) — 2026-06-14T17:29:48+00:00
- [The Amazon PPC Bid Staircase You Are Not Setting](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-staircase-you-are-not-setting) — 2026-06-14T05:25:11+00:00
- [The Amazon PPC Attribution Window ROAS Blind Spot](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-attribution-window-roas-blind-spot) — 2026-06-13T18:18:19+00:00
- [The Amazon PPC Bid Reconciliation Gap Costing You ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-reconciliation-gap-costing-you-roas) — 2026-06-13T05:22:28+00:00
- [The Amazon PPC Negative Keyword Harvest You Are Missing](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-negative-keyword-harvest-you-are-missing) — 2026-06-12T17:27:17+00:00
- [The Google Ads Broad Match ROAS Trap You Need to Avoid](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-google-ads-broad-match-roas-trap-you-need-to-avoid) — 2026-06-12T07:52:10+00:00
- [The Amazon PPC Bid Stacking Mistake That Kills Your ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-stacking-mistake-that-kills-your-roas) — 2026-06-12T05:27:07+00:00
- [The Amazon PPC Creative Split Test You Are Not Running](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-creative-split-test-you-are-not-running) — 2026-06-11T17:34:30+00:00
- [The Amazon PPC ROAS Floor That Saves Your Margins](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-roas-floor-that-saves-your-margins) — 2026-06-11T05:24:32+00:00
- [The Amazon PPC Bid Adjustment You Are Not Using on Prime Day](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-bid-adjustment-you-are-not-using-on-prime-day) — 2026-06-10T17:29:24+00:00
- [Why Your Amazon PPC Top of Search ROAS Is a Mirage](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/why-your-amazon-ppc-top-of-search-roas-is-a-mirage) — 2026-06-10T05:23:27+00:00
- [The Creative ROAS Divide Why Amazon and Meta Ads Need Different Assets](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-creative-roas-divide-why-amazon-and-meta-ads-need-different-assets) — 2026-06-09T17:30:09+00:00
- [The TikTok Ad ROAS Lift You Are Leaving on the Table](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-tiktok-ad-roas-lift-you-are-leaving-on-the-table) — 2026-06-09T05:26:02+00:00
- [The Amazon PPC DST Bug Costing You 15 Percent ROAS](https://stenobird.com/podcast/performance-marketing-with-fexingo-paid-ads-roas-and-direct-response-conversations-7871641/the-amazon-ppc-dst-bug-costing-you-15-percent-roas) — 2026-06-08T17:27:09+00:00

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