# Nikhil Kamath x Netflix Co CEO, Ted Sarandos: Why Local Stories Win Global Audiences | People by WTF | Ep. 10

Page: https://stenobird.com/podcast/people-by-wtf-7371960/nikhil-kamath-x-netflix-co-ceo-ted-sarandos-why-local-stories-win-global-audiences-people-by-wtf-ep-10
Text version: https://stenobird.com/podcast/people-by-wtf-7371960/nikhil-kamath-x-netflix-co-ceo-ted-sarandos-why-local-stories-win-global-audiences-people-by-wtf-ep-10.md
Podcast: [People by WTF](https://stenobird.com/podcast/people-by-wtf-7371960)
Published: 2025-06-07T09:04:58+00:00
Episode link: https://listen.hubhopper.com/episode/nikhil-kamath-x-netflix-co-ceo-ted-sarandos-why-local-stories-win-global-audiences-people-by-wtf-ep-10/32893605
Audio file: https://play.hubhopper.com/25df7c4fc1ac788637675e9ecfb0799b.mp3?s=rss-feed&v=2791c43409d3
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JSON: https://stenobird.com/v1/public/podcasts/people-by-wtf-7371960/episodes/nikhil-kamath-x-netflix-co-ceo-ted-sarandos-why-local-stories-win-global-audiences-people-by-wtf-ep-10
Duration seconds: 6884

## Resource

In this candid deep dive, I sit down with Netflix Co-CEO Ted Sarandos to unpack the company’s remarkable journey from a DVD-by-mail service to a global streaming giant. We revisit Netflix's early battle with Blockbuster, the bold pivot to streaming, the company’s plans for India, and how they cracked the code on turning binge-watching into a universal habit.What was interesting for me was how he spots the next phenomenon before the world catches on. For anyone in media, tech, or entrepreneurship, here’s a masterclass in building and scaling in the entertainment space, and a reminder that you don’t always need a long story, just the right one. #NikhilKamath - Investor & EntrepreneurTwitter: https://x.com/nikhilkamathcioLinkedIn: https://www.linkedin.com/in/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook: https://www.facebook.com/nikhilkamathcio/ #TedSarandos - Co-CEO, NetflixLinkedIN: https://www.linkedin.com/in/tedsarandos/ Instagram: https://www.instagram.com/tedsarandos Timestamps: 00:00 - Intro 01:32 - Ted’s favourite Indian creator 02:15 - Netflix’s journey, pivots & vision08:34 - Netflix’s hiring culture 11:52 - Ted’s journalism roots14:06 - Ted’s childhood & relationship with money 16:39 - Rapid fire & banter 18:17 - How much of the world is narrative? 19:52 - Competing with Blockbuster 25:13 - Content choices, projections & finding tribes 28:05 - What defines success for Netflix 33:56 - How to best serve your story? 37:15 - Career advice & work cultures in India vs. US 41:02 - Will Netflix produce theatrical movies? 42:20 - Future of the theatre business 45:30 - The next big disruption 47:40 - Can AI create movies? 51:42 - Netflix’s tech & what it’s doing right 57:38 - Competing with other distributors 1:02:39 - Netflix’s streamin…

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