# Vlad Ixel | From Master of Giving Up to Professional Runner and Entrepreneur

Page: https://stenobird.com/podcast/peak-pursuits-6878804/vlad-ixel-from-master-of-giving-up-to-professional-runner-and-entrepreneur
Text version: https://stenobird.com/podcast/peak-pursuits-6878804/vlad-ixel-from-master-of-giving-up-to-professional-runner-and-entrepreneur.md
Podcast: [Peak Pursuits](https://stenobird.com/podcast/peak-pursuits-6878804)
Published: 2026-03-14T08:00:00+00:00
Episode link: https://zencastr.com/z/u9aXVY4j
Audio file: https://redirect.zencastr.com/r/episode/69ae9721ed72c5a85f660682/size/210660024/audio-files/6616228a8ec4d8939d6f673f/0b0e4bae-3773-4885-bd63-98ddd1fe54f8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/peak-pursuits-6878804/episodes/vlad-ixel-from-master-of-giving-up-to-professional-runner-and-entrepreneur
Duration seconds: 8777

## Resource

You hear Vlad Ixel every week on Peak Pursuits, but this episode is the deeper story behind the mic. Vlad takes us back to the early days: the lifestyle he was living, the moment he decided to make a clean break, and how signing up for a marathon became the switch that changed everything. We get into the family thread too: his dad's ultra background in the Soviet Union, and why that planted the seed for Vlad to chase the marathon and bigger challenges later on. From there, Vlad explains what hooked him: the simple power of finishing something, and how that turned into an obsession that's now led to hundreds of races. Then we go behind Bix Nutrition. We also touch on his North Face sponsorship chapter: how it started, how it ended, and what he learned from that period. If you've ever wondered what shaped Vlad into the runner, coach, and founder he is now, this is the episode. And if it hits, share it with a mate, especially someone who's in that "new chapter" phase and needs a nudge to back themselves. Check out Bix [https://www.bixvitamins.com/en-au] ***Don't forget, use code PEAK at Bix's website [https://www.bixvitamins.com/en-au] for 20% off Bix products, exclusive to PPP listeners!*** Thanks for tuning in to Peak Pursuits! Connect with us on Instagram @peakpursuits.pod [https://www.instagram.com/peakpursuits.pod/] to share your thoughts, questions, and trail stories. Until next time, keep hitting the trails and chasing those peak pursuits! Follow James: Instagram [https://www.instagram.com/coachjamessieber/] | Strava [https://www.strava.com/athletes/48288519] | Website [https://www.coachjamessieber.com/] Follow Vlad: Instagram [https://www.instagram.com/vladixel/] | Strava [https://www.strava.com/athletes/3232281] Music from #Uppbeat (free for Creators!):https://up…

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