# 435.  Activation Events to Get Clients

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Text version: https://stenobird.com/podcast/passports-profits-and-pixie-dust-business-systems-coaching-marketing-for-travel-agents-1264345/435-activation-events-to-get-clients.md
Podcast: [Passports, Profits and Pixie Dust | Business Systems, Coaching & Marketing for Travel Agents](https://stenobird.com/podcast/passports-profits-and-pixie-dust-business-systems-coaching-marketing-for-travel-agents-1264345)
Published: 2026-01-19T09:17:19+00:00
Episode link: https://pod.co/the-social-selling-sisterhood/435-activation-events-to-get-clients
Audio file: https://downloads.pod.co/cec00385-1314-4b61-805e-fcde6213d0fa/5bd5c73b-8062-40d9-b3a7-9056c950cf7a.mp3
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Duration seconds: 737

## Resource

In this episode of the Passports, Profits, and Pixie Dust podcast, host Lindsay Dollinger delves into the concept of activation events—events designed to transition potential clients from interest to active engagement with your business offerings. Lindsay explains that activation events can take various forms such as workshops, webinars, live training sessions, and more. She emphasizes their importance in building trust and creating momentum, and outlines the steps to plan an effective activation event, which include setting a clear goal, solving one specific problem, selecting the right format, designing for transformation, and making a natural next-step offer. Lindsay also invites listeners to her upcoming paid activation event planning workshop for more personalized guidance. 00:00 Introduction to Activation Events 00:29 Defining Activation Events 01:26 Benefits of Activation Events 03:11 Planning Your Activation Event 03:43 Setting Goals and Solving Problems 05:14 Choosing the Right Format 06:55 Designing the Transformation 07:36 Making the Offer 07:58 Invitation to Workshop 09:00 Final Thoughts and Encouragement Connect with Lindsay: https://www.lindsaydollinger.com/links Join Activation Events Workshop: www.lindsaydollinger.com/activationeventblueprint

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