# Hot take: creating “for Instagram” vs “for the client.”

Page: https://stenobird.com/podcast/passion-with-purpose-photography-podcast-creative-business-six-figure-photographer-5315373/hot-take-creating-for-instagram-vs-for-the-client
Text version: https://stenobird.com/podcast/passion-with-purpose-photography-podcast-creative-business-six-figure-photographer-5315373/hot-take-creating-for-instagram-vs-for-the-client.md
Podcast: [Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer](https://stenobird.com/podcast/passion-with-purpose-photography-podcast-creative-business-six-figure-photographer-5315373)
Published: 2026-06-10T07:00:00+00:00
Episode link: https://www.nathanchanski.co/
Audio file: https://episodes.captivate.fm/episode/af2bee37-a12d-4f21-9733-1ce30fc0398b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/passion-with-purpose-photography-podcast-creative-business-six-figure-photographer-5315373/episodes/hot-take-creating-for-instagram-vs-for-the-client
Duration seconds: 1615

## Resource

Is getting the shot "for Instagram" a bad thing? Is taking BTS content at a wedding unprofessional? In this episode, I’m tackling a topic that’s been making waves in the photography industry: should you create for your clients or for your marketing? I share why great client service and great marketing aren’t competing priorities. They can actually strengthen each other when approached with wisdom and balance. • Why “client vs. marketing” is a false choice • The value of sharing your work publicly • BTS content at weddings: when it works and when it doesn’t • Reading the room and serving clients well • Avoiding the starving artist mentality • Building a business that creates impact and freedom Marketing isn’t the villain. When done well, it helps you serve more people, grow your business, and maximize the God-given gifts you’ve been given. Nathan’s Signature Coaching Program: THE BUSINESS BLUEPRINT Questions about the Business Blueprint? Email info@nathanchanski.co to ask Nathan directly. ⭐️ Get the Free Inquiry & Follow Up Email & Text Templates Here! ⭐️ Follow Nathan on Instagram: https://instagram.com/nathanchanski

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## Transcript

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